If your business is built around generating profit through active memberships, you must ensure you’re providing an ongoing service and product offering that satisfies and engages your members. The best way to keep your finger on the pulse of membership sentiment is by encouraging members to fill out surveys and provide feedback over time. At Your Say Surveys, we can help you measure overall member engagement and satisfaction through the Membership Engagement Survey.
The purpose of a Membership Engagement Survey is to gauge how active members of your business feel about different aspects of their membership, particularly in terms of engagement and satisfaction.
Engagement focuses on how actively engaged members are with your membership offerings. For example, if you operate a gym, are members truly engaging in all it has to offer – making use of the equipment, group classes, included PT sessions, etc. And if not, why?
Satisfaction is about how they feel about the membership. Do they consider the gym equipment to be of good quality? Do they find fitness classes challenging and enjoyable or overly taxing and unpleasant? Are they happy with the personal trainers you have on staff? And if they’re unsatisfied, what changes would they recommend to improve this?
No matter what type of membership your business is focused on, whether it’s for physical or digital products and services, knowing what works and what doesn’t is essential to long-term growth and sustainability.
The key focus of any Membership Engagement Survey is to assess how your members engage with your membership offerings and their overall satisfaction. With Your Say Surveys, we can customise your survey to focus on the key questions and metrics that matter to you. Perhaps you want to do a general temperature check on the overall sentiment of members across your product and service offerings. Or maybe you want to laser-focus on a specific component of your membership framework that you’re concerned isn’t working. Whatever your goals, we can make it happen. You can also decide whether you want the survey to focus on specific tiers of memberships, current members only, or to gauge feedback from current and lapsed members.
Common examples of questions for a Membership Engagement Survey include:
Want to run a Membership Engagement Survey at your company? Get started by contacting the Your Say Surveys team.
We have decades of experience helping companies improve their operations through data-rich surveys, enabling them to enhance their membership offerings now and into the future.
The Membership Engagement Survey projects include dedicated support and comprehensive reporting starting at
excluding GST.
We’ve helped hundreds of companies, just like yours future focus their businesses.
Why Your Say Surveys
