To run a successful business, the importance of a good brand perception cannot be understated. People avoid companies with bad reputations, so you want to ensure you’re making a good impression among new, current, and prospective customers now and into the future.Â
This is where the Your Say Surveys team can help with the Brand Perception Survey.
Improved Brand Perception
Data-Driven Customer Insights
Better Brand Understanding
Complete Public Sentiment Aim
As can be gathered from its name, a Brand Perception Survey aims to gauge how people perceive your brand and how they relay those perceptions to friends, family, and colleagues.Â
Brand Perception Surveys can be focused on the opinions of current and former customers, prospects, and current and former stakeholders. While you could also gauge how your own employees perceive your brand and company at large, you’ll get the best broader impressions from those who aren’t directly tied to your brand.Â
A Brand Perception Survey provides you with essential insights into the public’s opinions of your brand and, in turn, helps you understand if this perception matches your desired public image.Â
If you find your brand perception is not in line with what you want, then you can identify where changes need to be made to more successfully align your brand with your ideal perceptions.
There are several approaches that can be taken with Brand Perception Survey questions, and the Your Say team can customise the survey to meet the specific needs of your company.
If you’re receiving overwhelmingly positive feedback, then that’s a good sign you’re doing plenty right. But suppose the feedback shows wildly varying opinions or overly negative perceptions. In that case, you’ll at least have a clear understanding of what’s causing these perceptions and, in kind, can implement actionable steps to address them.
You want your survey to capture all manner of impressions, from the glowing to the unflattering. It allows you to collate this information and gain a clearer picture of where the public stands with your brand.Â
Beyond gauging thought, emotion, language and experience, you can also gauge perception based on what stage of the customer journey someone has with your brand. The insights you gain from a prospect or new customer will often be drastically different to the perceptions of loyal customers or lapsed customers who might’ve turned away from your brand due to unpleasant experiences.
Cognitive factors relate to what someone thinks of your brand. Emotional factors relate to how they feel about your brand. Language refers to how they would describe your brand to others. Finally, action focuses on the active experiences they’ve had with your brand and how those experiences have influenced their perception of your brand as a whole.
As a starting point, focus is placed on understanding the different ways in which customers (new, current, and former) and prospects perceive your brand per cognitive, emotional, language, and action-based factors.
If you’re receiving overwhelmingly positive feedback, then that’s a good sign you’re doing plenty right. But suppose the feedback shows wildly varying opinions or overly negative perceptions. In that case, you’ll at least have a clear understanding of what’s causing these perceptions and, in kind, can implement actionable steps to address them.
You want your survey to capture all manner of impressions, from the glowing to the unflattering. It allows you to collate this information and gain a clearer picture of where the public stands with your brand.Â
Beyond gauging thought, emotion, language and experience, you can also gauge perception based on what stage of the customer journey someone has with your brand. The insights you gain from a prospect or new customer will often be drastically different to the perceptions of loyal customers or lapsed customers who might’ve turned away from your brand due to unpleasant experiences.
Cognitive factors relate to what someone thinks of your brand. Emotional factors relate to how they feel about your brand. Language refers to how they would describe your brand to others. Finally, action focuses on the active experiences they’ve had with your brand and how those experiences have influenced their perception of your brand as a whole.
As a starting point, focus is placed on understanding the different ways in which customers (new, current, and former) and prospects perceive your brand per cognitive, emotional, language, and action-based factors.
Want to understand more about how your Brand is perceived? Get started by contacting us.
The Your Say team has decades of collective experience in helping companies improve their products, services, and operations through data-rich surveys, during better outcomes with their base of customers and clients.
Our Brand Survey projects include detailed online reporting start at
excluding GST.
We’ve helped hundreds of companies, just like yours future focus their businesses.
Why Your Say Surveys
